Marketing to the Millennials
Millennials make up a significant portion of the population. Another considerable portion is then made up of the Generation Z members. The combination of those segments makes up about half of the total population we have. As a business entity, more so the marketing department, this number is one you cannot afford to ignore.
An assessment of those two groups reveals certain unique characteristic among them; they are conversant with and dependent on technology, motivated by meaning, prioritize career flexibility, and are more willing to try out entrepreneurship. Here is a guide to help you market to Gen Z and the millennials.
These groups care about the experience in the event. The previous generation were more into the functionality of a product or service. You therefore need to emphasize more about the experience when marketing, and how your products and services deliver the best experience. There is a need to show them what impact and influence the experience of using your products and services will give them.
There is a need to remain committed to online marketing. They are generations that have grown up using the intent and smart devices all the time. None of them is ever really offline. It, therefore, makes sense to try and market to them where you are certain they will be found. You need to think more of social media platforms and less of print and traditional media platforms.
You also need to explain your brand to them. You cannot expect them to buy a product on the basis that it works. They will buy it because the vision and mission of the brand also resonates with them. You, therefore, need to develop your brand with such concerns well defined, and in line with what the youth value. They, for example, worry over things like global warming and climate change. Selling eco-friendly products make it easier for them to pick yours off the shelves.
There is a need to use gamification marketing. The marketing option is one that relies on gaming techniques like ranking lists, competition, and scoring systems. You can see this when you are presenting fitness gadgets. You can hold competitions all over the region where customers get to try and outrun each other. They will see in action how effective the devices are in the collection and sharing of their data. You end up with a lot of attention focused on the products, and buyers ready to spend on them.
There are a lot of challenges when it comes to marketing to Gen Z and millennials. They come with some special and ever-changing tastes and preferences. By following what this guide has to say, you will find it easier to sell to a large part of that population.
You can visit this site, to discover more approaches to the idea of marketing.